About us
Gift-giving, minus the group-text chaos
Wish & Wrap is a family gift-list and gift-planning app. It gives everyone in the family one place to keep their wish lists, and a private way to shop for each other.
Why we built it
Every holiday season, family wish lists end up scattered across text threads, screenshots, store registries and notes on the fridge. Two people buy the same sweater. Someone else gets nothing they actually wanted. And when the person on the list can see what's been bought, the surprise is gone.
Wish & Wrap is built to fix exactly that. The goal is simple: make gift planning easier, more organized and less stressful, while keeping the fun part a surprise.
What you can do with it
- Keep wish lists for every occasion. Christmas, birthdays, Hanukkah, Easter, Mother's Day, Father's Day and more, for everyone from kids to grandparents.
- Add gifts the easy way. Paste a link from a store, scan a barcode, snap a photo or screenshot, say it out loud, or just type it in. (Barcode, photo and voice need the iPhone app.)
- Shop in secret. Family members can reserve a gift and mark it bought, wrapped and given. The person on the list never sees who's getting what, which helps everyone avoid duplicate gifts.
- Plan gifts they never added. Heard someone mention something? Save it for their birthday or Christmas. It stays off their list.
- Chip in together. Split a bigger gift with siblings or cousins.
- Decide who sees what. Share a list with only certain people, or hide one wish from one person.
- Find where to buy. Each gift links to stores that carry it, so you can buy it from the retailer you like.
Where it's at today
| iPhone app | Launching on the App Store November 10, 2026. Currently in private beta. |
| Web | Family members without an iPhone can sign in on the web to view lists, add wishes and shop in secret. Shared shopping links work in any browser. |
| Coming soon | Live price comparison across stores, including shipping, is being tested and isn't available to everyone yet. |
How Wish & Wrap makes money
Wish & Wrap is free to start, with no ads, and we don't sell your data. In the future, Wish & Wrap may earn commissions from participating retailers when someone buys a gift through a store link in the app or on this website. That never costs you anything extra. Read our affiliate disclosure for the details.
Who's behind it
Wish & Wrap is an independent app created by Josh Tipton. When you write to us, a real person reads it.